56% of people make the decision to buy a product or avail of services after reading the company’s blogs. So starting a blog based on your products/services will be the very right decision if you want a greater ROI (Return on Investment).
However, your blogs must be well-optimized so they rank well on the search engine, and have good CTR and conversion rates. And if you know how to accomplish SEO-friendly blogs, it’s fine.
But if you’re confused even about a little point, read the following content and get to know how to optimize blogs for SEO.
6 Tips to Optimize Your Blog for SEO
With regular new algorithm updates, you might feel that optimizing a blog post for SEO is a tricky task. But by following the right strategy step by step, you can easily create an SEO-friendly blog and rank higher on Google. So check out the given content and make your blog optimized.
Use the Right Keyword Strategy
From commercial, informational, navigational, and transactional keyword intent – use the one that you find suitable for your company. Start working on low-competition and long-tail keywords if you want to get a good amount of traffic quickly. However, make sure to properly cover the topic based on the keyword and include LSIs in the blog as well.
Optimize Your URL
A URL helps you to organize your website so the crawler can easily locate it. So always make a descriptive and short URL and avoid using dates and special characters in it. To customize your URL on WordPress, you need to change the default permalink structure.
Use Internal & External Linking
Internal links help users easily reach the information they’re looking for. Also, search engine crawlers can understand your website’s organization by internal linking. Through external links, you provide information to users with references that build up your website authority. So always make sure to add relevant internal and external links in your blog but don’t overdo this practice.
Write Quality Content
A search engine never ranks plagiarised content. So always ensure content authenticity and the format. If you are a newbie blog writer, you can use a plagiarism checker to evaluate the content quality and upload the blog on the website if it’s 100% plagiarism-free.
Optimize Images & Use Alt Tags
Images help you quickly grab users’ attention and make them understand the topic in seconds. However, you need to use images in the search engine’s recommended-optimized size. Otherwise, large images size will slow down your website speed.
In addition, a search engine can’t see images so you need to use optimized alt tags with images so it can understand your blog’s images and rank them.
Optimize Meta Title & Meta Description
Meta Title and Meta Description appear in SERP and help users determine whether they should open the blog or not. So it’s inevitable to properly write the Meta Title and Meta Description in a limited word count. It’s considered the best SEO practice to keep the meta title 55-60 characters long and meta descriptions around 160 characters long.
Conclusion
From keywords strategies, URL, images, Meta Title, and Meta Description optimization, and internal and external links to plagiarism-free content, the above-given content properly explains your query about how to optimize your blog post for SEO. So check it out and line up your blog according to it to rank well and increase your website traffic.
