1. Claim And Complete A Google Business Profile
The first, crucial step in establishing visibility in Google Maps is claiming and optimizing your Google Business Profile.

2. Post Linked Content (Including Photos)
After you’ve claimed your Google Business Profile listing, your work is only partway done.
Google rewards active businesses with higher visibility in Google Maps, so it’s important to post regular updates to your GBP profile.

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a. Google Ads & Google Maps Ads

b. Facebook & Instagram Ads

c. Google Maps Optimization & Reviews

d. Website Maintenance and SEO

e. Publish dental articles & share on Social Media.

3. Optimize Your Web Presence For Local Organic Search
If you want to rank well on Google Maps, you should ensure your web presence, including your website and external content, is optimized for your local audience using local keywords such as your city and county names.

4. Use Local Business Schema
When it comes to structuring content, and especially business details, Google and other search engines prefer standardization – which has led to the development of schema.
Local Schema enables businesses to wrap code around their content to make it easier for Google to crawl and index.

5. Embed The Google Map On Your Contact Us Page
While it’s not explicitly stated that embedding a Google Map in your website will make a difference in terms of where you rank in Google Maps, it’s not far-fetched to assume this is Google’s preferred format.

6. Mine And Mind Your Reviews
Next critically important factor in determining if, and where, a local business shows up in Google Maps is customer reviews.

7. Update Your Local Listings/Citations With Your NAP
The three most important pieces of directional information on your GBP, website, and across the web are your Name, Address and Phone Number or NAP.

8. Build Local Backlinks
Backlinks or inbound links are effectively an extension of our NAP strategy, whereby you look to have relevant, local third-party websites link to your primary website pages.

9. Engage With Your Community
Just as Google rewards GBP activity, it also pays attention to how active a business is within its community as a means to establish its local presence and authority.

10. Pay Attention To The SERPs And The Long Tail
If you are going to optimize any aspect of your local web presence, you will want to monitor your progress in terms of whether or not and where you rank within Google Maps and the regular search engine results pages (SERPs) based on the keywords you are hoping to be found for.

This optimization includes identifying competitive keywords that you can use for a stronger online presence.

Built on the in-depth understanding of Google Maps and SEO strategies, we will give you nothing less than a highly-effective campaign.