Since dental clinics are not online businesses, you need to get your patient to your physical office. This is foot traffic. Plus, most patients will be local, and people rarely fly out to get dental treatment. Additionally, customers look for businesses they have a rapport with. There is no point in seeing dental  offices in New York when they live in Boston. Therefore, you should focus on location-based keywords and local SEO. This way Google will alter search results based on the location of users.

This strategy helps you maximize your reach over the internet for people who are looking for your services. Add keywords such as “best dentists in + town” or “dentists near + town” Alternatively, you can also add keywords such as “ dental implants in <location/city>.”